Postpond

2025

Product Design

ROLE

Product Designer

TEAM

2x product designers

1x software developer

TIMELINE

Sep 2025 - Present

TOOLS

Figma

Postpond

2025

Product Design

ROLE

Product Designer

TEAM

2x product designers

1x software developer

TIMELINE

Sep 2025 - Present

TOOLS

Figma

Postpond is a mobile app that explores how digital communication might feel more intentional, emotional, and human by borrowing qualities from physical postcards—slowness, effort, and anticipation. The project asks: What happens when we design for connection rather than efficiency?

THE PROBLEM

Despite being more connected than ever, people often feel emotionally distant when communicating through modern messaging apps.

Speed, constant notifications, and optimized workflows make it easy to stay in touch—but difficult to feel meaningfully connected, especially with extended friends and family. Postpond explores an alternative model of digital connection that is slower, more ritualistic, and emotionally expressive.

THE PROBLEM

Designing AI For Play Instead of Utility

Most voice assistants are built for utility. They answer questions, set timers, and give information. But kids want a playmate. How do you design safe voice interactions that feel imaginative and fun?

RESEARCH

Understanding users' dissatisfaction with existing methods digital connection

Understanding users' dissatisfaction with existing methods digital connection

In order to understand the effectiveness of the first design iteration, I conducted six 45-minute user interviews focused on people who regularly keep in touch with friends or family at a distance. I centered my research around questions such as:

  • What makes postcards feel meaningful?

  • What feels unsatisfying about existing digital communication tools?

  • Who do people want to connect with in slower, more intentional ways?

  • What kinds of content feel worth sharing when speed is removed?

RESEARCH INSIGHTS

From the interviews, I synthesized four core insights:

From the interviews, I synthesized four core insights:

1. Users crave digital slowness but still need memory cues

1. Users crave digital slowness but still need memory cues

2. Users value ritual and effort in postcards

2. Users value ritual and effort in postcards

INSIGHT #1

Users crave digital slowness, but still need memory cues

Users crave digital slowness, but still need memory cues

“It has to be inconvenient enough to feel special, but not so inconvenient that I forget about it.”

Users enjoyed the idea of delayed communication, but worried that without reminders, the experience would simply disappear from their routines.

TRADITIONAL APPROACH

Most messaging apps rely on:

  • Push notifications

  • Badges and alerts

  • Interruptive reminders

While effective for engagement, these patterns introduce urgency and obligation, undermining the feeling of anticipation and care that users associate with postcards.

MY DESIGN DECISION

I removed push notifications entirely and designed silent, ambient reminders instead:

  • The app icon subtly changes when a postcard arrives

  • A home screen widget acts as a quiet visual cue

Widget that silently changes to reflect your inbox status

Ambient landscape that changes to reflect one's mailbox

INSIGHT #2

Users value ritual and effort in postcards

Users value ritual and effort in postcards

“It’s like a small ceremony—I put on the stamp and drop it in the box.”

Users described sending postcards as a ritual rather than a task.

TRADITIONAL APPROACH

Digital communication often removes friction:

  • One-tap sending

  • Auto-completion

  • Instant delivery

This efficiency collapses emotional weight.

MY DESIGN DECISION

I intentionally introduced gentle friction:

  • A deliberate send flow

  • No instant delivery confirmation

  • Clear separation between writing and sending

OUTCOME

The final design presents Postpond as a calm, expressive space for intentional connection—one that resists urgency and embraces slowness, effort, and surprise.

Rather than competing with messaging apps on speed, Postpond offers a complementary mode of communication designed for depth.

NEXT STEPS

  • Test whether ambient reminders sustain engagement without push notifications

  • Evaluate whether handwriting-first interactions increase perceived emotional value

  • Refine interaction patterns into a lightweight design system

  • Collaborate with engineering to prototype and ship a production-ready MVP

REFLECTION

Postpond challenged my assumptions about usability and efficiency. Designing for emotional connection required me to intentionally break conventions—and justify when and why those breaks mattered.

This project reinforced that good product design isn’t always about removing friction; sometimes it’s about placing it carefully.