Lilith Yu Portfolio

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Postpond

2025

Product Design

ROLE

product designer

TEAM

2x product designers

1x software developer

TIMELINE

Sep 2025 - Present

TOOLS

Figma

Postpond is a minimal mobile app for one-to-one connection inspired by sending and receiving postcards. As a product designer, I was in charge of research and prototyping user flows.

Postpond

2025

Product Design

ROLE

product designer

TEAM

2x product designers

1x software developer

TIMELINE

Sep 2025 - Present

TOOLS

Figma

Postpond is a minimal mobile app for one-to-one connection inspired by sending and receiving postcards. As a product designer, I was in charge of research and prototyping user flows.

RESEARCH

Understanding users' dissatisfaction with existing methods digital connection

In order to understand the effectiveness of the first design iteration, I conducted six 45-minute user interviews.

I was primarily concerned with the following questions:

What aspect of the postcard made it meaningful to you?
What are you unsatisfied with about existing methods of staying connected with extended friends and family through digital apps?
What aspects of postcard contribute to establishing deep and authentic connections with others?
Who would you want to use this app with?
What content would you want to share?

RESEARCH INSIGHTS

We organized our findings into the following four key insights:

Users crave digital slowness but still need memory cues

“It has to be inconvenient enough to feel special, but not so inconvenient that I forget about it.”

Users crave digital slowness but still need memory cues

“It has to be inconvenient enough to feel special, but not so inconvenient that I forget about it.”

Handwriting and tactility drive emotional connection

“Typing feels sterile; handwriting shows essence.”

“Drawing fish cans or folding paper—those make it fun.”

Handwriting and tactility drive emotional connection

“Typing feels sterile; handwriting shows essence.”

“Drawing fish cans or folding paper—those make it fun.”

Users value ritual and effort in postcards

“It’s like a small ceremony, I go out, put the sticker, drop it in the box.”

“I can tell they put effort—handwriting feels like their essence.”

Users value ritual and effort in postcards

“It’s like a small ceremony, I go out, put the sticker, drop it in the box.”

“I can tell they put effort—handwriting feels like their essence.”

Postpond as aesthetic memory, not utility

“You never know when it will arrive, it’s like catching a surprise.”

“Postcards are of the times; digital lacks the tactile feel.”

Postpond as aesthetic memory, not utility

“You never know when it will arrive, it’s like catching a surprise.”

“Postcards are of the times; digital lacks the tactile feel.”

PAINPOINT #1

Users might forget about the app without any notifications

Silent, ambient notifications through app icon and home screen widget

PAINPOINT #2

Users want the app to feel crafty yet organized and clean

Organic yet organized home page interactions

NEXT STEPS

The next step is to test the above fixes with another round of user interviews to measure if the pain points are addressed! After that, make final Figma designs, create design system, and collaborate with software developer to build the app!